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STARY MŁYN
BRANDING
Challenge: Stary Młyn, a hotel uniquely housed within a historic mill, sought a brand identity that bridged the gap between its rich past and its modern amenities. Their vision: a logo, color palette, and stationery that captured the hotel's essence – a place of serene relaxation nestled within a structure steeped in history, yet offering stylish and contemporary comfort.
Solution:
Drawing inspiration from the hotel's architectural heritage, I crafted a logo that seamlessly blends a stylized mill wheel with clean, modern lines. This visual metaphor perfectly embodies the hotel's core value proposition: a harmonious fusion of old-world charm and modern luxury.
To further emphasize the hotel's unique character, the color palette was meticulously chosen. A deep charcoal serves as the base color, representing the building's historical weight and the solidity of the old mill structure. This grounding shade is beautifully complemented by the logo's main color, a vibrant mustard yellow. This warm hue evokes the natural elements of wood and stone often found in old mills, while also hinting at a touch of modern sophistication.
Elevating the Guest Experience: The branding extends to hotel stationery, such as letterheads and guest cards, featuring the logo and the harmonious color palette. This cohesive visual language reinforces the hotel's brand identity across all touchpoints, creating a seamless and memorable guest experience.
Modern Comfort in a Historic Setting: While the brand identity acknowledges the hotel's history, it also emphasizes its contemporary appeal. The use of clean lines and a refreshing yellow accent highlight the hotel's focus on modern amenities and stylish rooms, ensuring guests understand they will experience both tranquility and sophistication during their stay.
Result: The final brand identity for Stary Młyn Hotel successfully captures the essence of this unique establishment. It creates a sense of calm and relaxation, while also hinting at the stylish and modern accommodations within. This cohesive branding effectively positions Stary Młyn as the perfect destination for those seeking a luxurious escape steeped in history.
