The place as inspiration
Research and a moodboard focused on the building and associations with the hotel's name.
Hotel identity concept / 2022Self-initiated concept
Stary Młyn
A hotel identity concept.
A self-initiated, unimplemented identity concept for Hotel Stary Młyn in Jelenia Góra.
Mockup / visualisationHotel key card and sleeve — visualisation of an unimplemented self-initiated concept.
Scope
Logo · Core identity · Key visual · Proposed applications
My role
Independent concept project
Year / type
2022 / Concept project
01 / BriefWhere it
Where it
all began.
Creating a hotel branding concept referencing both the distinctive building and the name Stary Młyn (Old Mill).
The key decision.
The mark brought together two elements: the building's simplified silhouette and a mill wheel referencing the hotel's name.
03 / ProcessThe idea.
The idea.
Decisions. Design.
Distilling the mark
I combined the architecture and mill wheel into a simplified logo.
Application concepts
Mockups show the proposed identity direction on selected hotel materials.
04 / Result
What I created.
I created a logo, a simplified identity and visualisations of proposed applications. This is a concept project and was not implemented.
Let's talk
about your project.
Tell me what you have in mind. We will discuss the scope, direction and how I can help.
bartlomiej.kempe@gmail.com ↗