Identity concept / 2024Self-initiated concept

Most

An identity concept for an intergenerational association.

A self-initiated update of an earlier project for the Most intergenerational association.

Most folders and workshop materials — self-initiated concept

Mockup / visualisationParticipant materials — visualisation of a self-initiated concept for an intergenerational association.

Scope

Brand concept · Logo · Colour palette · Proposed applications

My role

Independent concept project

Year / type

2024 / Concept project

01 / Brief

Where it
all began.

Around 2018, the Most association asked me for a new logo. After it ceased operating, I returned to the project in 2024 to create my own updated concept.

02 / Direction

The key decision.

The starting point was the name and the idea of connecting people across generations. This theme guided the mark's form and colour choices.

Most workshop bag — self-initiated concept — Mockup / visualisationWorkshop bag — proposed application of an unimplemented identity.

Most meeting place signage — self-initiated concept — Mockup / visualisationMeeting place signage — conceptual proposal, not a photograph of an implementation.

03 / Process

The idea.
Decisions. Design.

Returning to the idea

Research and a moodboard clarified the intergenerational connection at the heart of the original project.

The bridge as a symbol

I translated the association's name into a mark and developed the idea of connection through colour.

A self-initiated update

In 2024, I created a new version of the concept with proposed identity applications.

04 / Result

What I created.

I created a logo, a colour palette and proposed applications. This is an unimplemented, self-initiated concept developed from an earlier project.

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Let's talk
about your project.

Tell me what you have in mind. We will discuss the scope, direction and how I can help.

bartlomiej.kempe@gmail.com ↗