Brand architecture
Research, a moodboard and concept variations clarified the relationship between the parent brand, publishing channels and thematic series.
Brand, digital and video content / 2026Implemented
Teologicznie
Graphics, website and video materials for an educational channel.
An educational brand developed through identity, a website, social media and video series.
Mockup / visualisationChannel graphic on a phone screen — visualisation of its use in digital communication.
Scope
Brand concept · Logo and identity · UX/UI · Website design · Social media · Video graphics and editing
My role
Independent direction of the entire project
Year / type
2026 / Implemented project
01 / BriefWhere it
Where it
all began.
Launching a YouTube and social media channel required more than a logo. It needed a system for the parent brand, new series, video graphics and the website.
The key decision.
The starting point was a logo with interlacing arms. The identity of the “bio.etycznie” series also references the main mark, keeping new content within one brand.
03 / ProcessThe idea.
The idea.
Decisions. Design.
A shared language
I developed the logo into a system for the website, social media and video graphics.
Ongoing development
The project includes creating new videos and graphics and developing the system as new content is published.
04 / Result
What I created.
I created the identity, website and digital communication materials, as well as video series and accompanying graphics. A summary dated 3 August 2026 shows 33.5k total YouTube views, 51k TikTok views over 365 days and 1.8k Instagram views over 90 days. Each figure relates to a different measurement period.
33.5kYouTube / total
51kTikTok / 365 days
1.8kInstagram / 90 days
Let's talk
about your project.
Tell me what you have in mind. We will discuss the scope, direction and how I can help.
bartlomiej.kempe@gmail.com ↗