19th Indoor Soccer Tournament

The project involved creating a complete brand for the event: from a new logo/coat of arms, through a color scheme and typography, to key communication media. Ultimately, the organizer chose a different option, but the concept below demonstrates the full, cohesive implementation direction.

The goal was to build a modern, clear, and "tournament-like" identity, combining the energy of indoor soccer with the community-oriented nature of the event. I designed the coat of arms in the form of a shield with a central ball symbol and a motif referencing the spirit and values of fair play. The entire design was based on clear geometry and modules that allowed for easy composition of versions with the year and location.

I created a dynamic key visual based on the rhythm of waves and accent points, which convey the pace of the game and the stadium's expressiveness. The palette: deep navy (contrast and readability), honey yellow (medals, joy), brick red (emotion, dynamism), and warm white (balance). The typography – simple, sporty grotesque – ensures excellent visibility in print and digital. Examples of implementations include silicone wristbands for participants and fans, a tournament shirt with sleeves in key visual, a gym bag, referee badges, a set of social media graphics, banners, and promotional materials.

The scope of work included: creative concept, crest design and logo variants, color and typography system, key visual, material mockups, and production file preparation.

Although the design was not finalized, it provides a ready-made, consistent visual identity that can be quickly implemented at a similar sporting event.