Sports and education

The project's goal was to emphasize the importance of sport as a tool for character development and shaping. The project deliverables included a logo, visual identity elements, PowerPoint presentations, and desktop publishing (DTP) for two books.

Logo: Drawing inspiration from the project's main message, I created a logo incorporating three key elements: a human figure, a collection of sports trophies, and a key. This symbolic representation effectively conveys the project's vision: sport as a tool for shaping personality.

Color Palette: To further emphasize the brand's identity, a consistent color palette was developed. The base color, a calming beige (#F1ECE9), imparts a sense of stability and focus. Accent colors were strategically chosen – deep blue (#4C5D73) for its associations with trust and education, vibrant red (#BF0F0F) symbolizing the energy and passion of sport, and warm orange (#F2B84B) symbolizing success and achievement. These colors were then consistently used throughout all brand elements, including the PowerPoint presentations and the book design.

Presentations: The PowerPoint presentations were designed to be visually appealing and informative. By utilizing a predetermined color palette, a clear layout, and striking visual elements, I ensured that the presentations effectively conveyed the project's message to a wide audience.

Two books were created as part of the project:

"Sport in the Lens of Education, Evangelization, and Life": The book contains lesson plans exploring the values present in sport and the lives of athletes. I utilized elements of the visual identity and color palette to create a visually appealing and user-friendly layout, enhancing the book's readability and impact.

"The Role of Role Models in Education and Catechesis": This monograph required a more formal layout while maintaining the project's brand identity. I ensured a clear and professional design, facilitating a smooth reading experience for the target audience.