Bridge. Intergenerational Association.

The Intergenerational Association, an organization dedicated to caring for the elderly, approached me with a request to create a unique visual identity. Their vision: a logo and color palette that convey peace, stability, and connection, reflecting the bridge the association builds between generations.
Taking inspiration from the association's name, I designed a logo that elegantly combines the bridge motif with a caring embrace. This visual metaphor embodies Most's core values: fostering connection and support between generations. Clean lines and a minimalist design provide a timeless and professional aesthetic.
The final branding successfully captured the essence of the Most organization. The calming nature of the logo and the symbolism of the bridge perfectly aligned with the association's mission. This unique brand identity provides a solid foundation for Most to connect with both the older adults it serves and younger generations who may be interested in volunteering.