Solski

A brand identity refresh project for a B2B brand supplying anti-corrosion agents and specialty lubricants for industrial and automotive applications. The goal was to modernize the brand's image and clearly differentiate it from its partner, ELASKON, while maintaining subtle references consistent with the history of the partnership and the client's expectations (values: reliability, trust, technical advice).

A new symbol was developed, combining an oil drop and a gear in a rounded hexagon, along with a symbol system (horizontal and vertical) with a defined protective field. The palette was defined: red as the main color (continuation and connection to the partner), black and gray for professionalism, and yellow symbolizing oil; the CMYK/RGB/HEX values for print and digital applications were clarified. The typography was established: Alphabet for logos and headlines, and Arial as the system font for documents. All the elements were compiled into a condensed brandbook for implementation.

Scope: logo (signature + logotype, light/dark/mono variants), color system, typography, application guidelines (exclusion zone), abbreviated brand book, and production files for print and digital.