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Cameo Media
Date
April 2025
Project type
branding
A rebranding project for a video production studio whose mission is to help companies professionally utilize video to build brand recognition and acquire customers. The project aimed to enhance the brand's professionalism, uniqueness, and recognition, in keeping with the name's reference to the film "cameo."
We developed a new logo: a minimalist "beam of light" enclosed in a rounded square – a visual symbol of the key light in cinematography – and a logotype in the Alphabet Bold font. A complete set of guidelines was defined: protective field, minimum dimensions, typography, and color palette.
Scope: logo (sign + logotype, variants and prohibited modifications), color and typography system, rules of use (protective field, minimum dimensions), a condensed brand book, and sample implementations.
